Digital transformation has been talked about long before COVID-19 even hit. But as we enter the third year of the pandemic, it has now become an operating imperative for businesses looking to survive and thrive amidst the disruptive business landscape.
Arguably COVID’s biggest disrupter so far has been one that’s industry-agnostic: the shift to remote working. For business owners and leaders, the decentralisation of their workforce has created unprecedented challenges when it comes to monitoring and engaging their teams. Remote management inevitably creates trust issues, with 41% of leaders saying they are ‘skeptical as to whether remote workers can stay motivated in the long term’.1
With most interactions being conducted online, communication and collaboration within the organisation has become tougher. The lack of a single source of truth can also complicate sharing of data and knowledge.
Still, working from home is here to stay for the foreseeable future, at least in some capacity. The good news is many of its associated challenges and complexities can be addressed through digitisation, and the most successful business leaders will be the ones who are able to leverage digital innovation to future-proof their operations.
The benefits of digital transformation are significant: companies that successfully digitise every step of their operations see revenue increases of up to 10%, productivity increases of up to 60%, and major impacts on everything from customer experience to IT flexibility.2
But transformation is tricky, so where do you begin?
At Transfirm, we work shoulder-to-shoulder with our clients to implement first-class digital management systems that simplify complexity and digitise processes and workflows. These systems centralise operations across locations and devices, to help improve accountability, performance measurement and management, and overall business performance.
The need to accelerate digital transformation will only continue to increase, and taking the necessary steps to improve your business’s digital maturity will ensure organisational resilience in the age of COVID, and beyond.
References:
1https://hbr.org/2020/07/remote-managers-are-having-trust-issues
2https://www.bcg.com/en-au/publications/2021/digital-transformation-in-australia
