Ever wondered why business leaders are obsessed with creating great cultures?

The reason is surprisingly scientific. It has been demonstrated that the level of performance of a team depends largely on how people in the team collectively perceive the task at hand. Thus, the most effective way to manage team performance is to influence the team’s collective perception of the task1.

How we collectively perceive or regard something is the essence of human culture2. And it is this link between culture, collective perception and performance that keeps leaders focused on managing culture. Leaders don’t set out to get a culture – they set out to establish a collective perception that leads to greater performance.

This change in collective perception and performance is the change in culture.

It is for this reason that we help business owners and their teams gain clarity around how they work together.

1. Invisible Management (2001): Sandberg & Tyrstrup
2. Google Dictionary (2017): Definition of Culture